Dua Lipa Announces Service95, A Newsletter And A Lifestyle Brand Full Of Curated Recommendations

Dua lipa On Tuesday November 23, announced the early 2022 launch of service95; a global style, culture, and society concierge service created to help the reader make sense of the world and also to extend the brand Dua by sharing her knowledge to everyone who signs up.
Dua Lipa is an English singer, songwriter model and one of the biggest and most well travelled superstars on the planet.
According the “Don’t Start Now” hit maker, she has always dream about her forthcoming lifestyle platform for long. Being of service is her mission in life and the whole idea of the service95 platform is sharing information and helping each other.
She said, “the service promises to share a “witty and considered curation of lists, recommendations, stories, information, thoughts, perspectives and conversations you won’t hear, see, or read anywhere else. Though a lot of my guests have done their fair share of talking, I want to go deeper with them.
She added, “Not only am I probing them about the things I’m most curious about, I’m also treating them like the experts they are.”
Among the other offerings in the free weekly newsletter that she teased were articles from “the world’s most compelling voices alongside savvy social commentary, laugh-out-loud features and left-of-center recommendations that will include late-night gnoshes, little-known hotspots, up-and-coming artists, grassroots activists and the sort of travel tips only an extensively travelled international pop star could offer”.

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The project feels like a natural evolution of the singer’s influential Instagram account, where some 75 million followers showed much interest in her every Balenciaga-clad move. The project was inspired by Dua’s longtime habit of personally curation recommendations and lists and pointing out lesser-known “people, pieces of pop culture, travel destinations, hidden gems and global issues to her closest friends and family”.
“The more we share with each other, the closer we become, the wider our circles grow,” Dua said in the statement, which promised intel on everything from underground galleries in Brazil, to little-known diners in Louisiana and the best manicurists in Lagos. Every issue will feature a personal letter from Dua penned from her latest global destination, with tips on what she’s streaming, seeing, hearing and eating.
“I find huge joy in telling people what I’ve learned about in any given city and love finding connection in our shared experiences,” she said. “Service95 is going to take that idea and bring it to anyone who’s as curious as I am about life.” The first Service95 newsletter is slate to launch in January.