Connect with us

Entertainment

LVMH CEO says Johnny Depp ‘working very well’ for Dior Sauvage sales

Published

on

Despite the controversy surrounding Johnny Depp in the past year, LVMH’s CEO said the actor drove major sales for Dior’s fragrance division.

According to LVMH CEO Bernard Arnault during the January 26 presentation for the luxury conglomerate’s 2022 financial report, Dior Sauvage was “a leader in perfume sales” over the course of the year, “achieving remarkable success” that was “driven by the image of Johnny Depp.”

“You’ve probably seen the ads; that’s working very well,” he said.

In the “2022 highlights” section of LVMH’s financial report, Dior Sauvage is the only fragrance listed under “strong growth in perfumes.” The report states that “the continued global success of Dior’s Sauvage, once again world leader in 2022,” was a main point of success. The other beauty-related highlight mentioned was “A remarkable rebound for Sephora, which confirmed its place as world leader in the distribution of beauty products.”

Dior Beauty has kept Depp as the face of Dior Sauvage since the fragrance’s 2015 launch, even after he was dropped by both Disney and Warner Brothers from major film franchises over the controversy surrounding abuse allegations by ex-wife Amber Heard.

Following the start of the highly publicized April 2022 trial in which Depp sued Heard for defamation, the actor was prominently featured in ads for the fragrance. This included a TV commercial that aired in June 2022 with the tagline “Fearless yet human,” as well as Sephora Instagram ads in May. His image also continued to appear on in-store displays of the fragrance, while Dior Beauty last featured him on its Instagram account in a September post showing a clip of the commercial. In August, it posted several videos of him performing at a concert in Paris.

Overall, LVMH’s perfumes and cosmetics division received 17% revenue growth in 2022. While Dior Sauvage was the main fragrance named as a growth driver, other flagship fragrances including Miss Dior and J’adore were highlighted during the earnings presentation, along with the Prestige serum and TikTok-viral Dior Addict lip oil. Guerlain, Parfums Givenchy and Fenty Beauty were also listed as sales drivers.

The sensationalism of the Depp v. Heard trial earned more social engagement at the time than any other news story, according to Axios. Viral posts about the trial leaned in favor of Depp, despite the evidence of abuse presented by Heard’s legal team at the trial. Support for Depp was also amplified online by far-right influencers, while right-wing media outlet The Daily Wire spent tens of thousands of dollars on ads in support of Depp.

Depp is still featured on Dior Beauty’s homepage and reportedly renewed his contract with Dior in 2022. A representative from Dior Beauty was unable to provide details by the time of this story’s publication. The brand’s most recent social posts about Dior Sauvage feature an ad with soccer star Kylian Mbappe, who was named a global ambassador for the fragrance in 2021.

Entertainment

Jay-Z’s net worth reaches $2.5 billion, extends lead as richest rapper alive

Published

on

By

JAY-Z has cemented his lead as the world’s richest rapper with a net worth of $2.5 billion.

The new figure is reportedly due to money for Armand de Brignac champagne and D’Usse cognac, a business venture that belonged to the rapper, until recently.

Interestingly, this increase in wealth comes without Hov, as he is often called, releasing a new album or going on tour.

Jay-Z’s net worth reaches $2.5 billion, extends lead as richest rapper alive

In February, it was announced that JAY-Z had reached a settlement in his legal battle with D’USSE.

According to Bloomberg, HOV and Bacardi managed to settle a multi-billion dollar lawsuit that saw the Brand buy Jay’s stake in the company for $750 million. However, the rapper is said to retain a “significant interest,” indicating the acquisition of JayZ’s majority stake while he retains a minority stake within the company.

JAY said in his statement, “Growing D’USSÉ over the past decade from an idea to one of the fastest-selling spirits in history has been a blessing,”

Jay-Z’s net worth reaches $2.5 billion, extends lead as richest rapper alive

According to TMZ, JayZ and Bacardi’s partnership began in 2011, and Hov intended to take over all of D’Usse’s books, records and deposits on drinks and accessories. Sources claimed that he also wanted physical inventory and process details.

The lawsuit states that the rapper “intended to monitor [Bacardi’s] business conduct to protect SC’s rights as a partner.”

Continue Reading

Entertainment

Tom Cruise avoids Will Smith to protect his own ‘reputation’ in Hollywood

Published

on

By

Tom Cruise avoids Will Smith to protect his own ‘reputation’ in Hollywood

Tom Cruise will be next seen in ‘Mission: Impossible – Dead Reckoning Part One’

Tom Cruise has reportedly been distancing himself from Will Smith. Sources close to the Top Gun: Maverick star have revealed that he’s not willing to risk his reputation following the King Richard actor’s infamous Oscars slapgate.

According to sources close to the actors, Smith, 53, has been trying to reconnect with Cruise in hopes of collaborating on a new project that would help revive his career.

However, Cruise, 60, has been avoiding Smith as he’s refused to respond to his messages. Hollywood experts believe that the Mission: Impossible star is concerned that associating with Smith could potentially harm his reputation.

“Will has approached Tom several times, trying to reconnect and see if they can hang out and brainstorm on some projects together. A solid movie with Tom would guarantee Will’s comeback, or so he thinks,” revealed insiders.

“Will has even offered to fly to London if that’s more convenient, but Tom isn’t biting and doesn’t even write him back.”

On the professional front, Smith was last seen in Emancipation, which earned critical praise and generated buzz in Hollywood.

Cruise, on the other hand, will be next seen in Mission: Impossible – Dead Reckoning Part One

[ via ]

Continue Reading

Entertainment

Storage Wars’ star Gunter Nezhoda dies aged 67 after losing battle with cancer just months after diagnosis

Published

on

By

Gunter Nezhoda died in sleep in Salt Lake City from lung cancer complications.

The ‘Storage Wars’ star Gunter Nezhoda has died aged 67 after losing his battle with cancer, just six months after his diagnosis.

Nezhoda died in his sleep in Salt Lake City on Tuesday night as a result of complications from lung cancer, his son and fellow ‘Storage Wars’ star Rene Nezhoda told TMZ.

Rene said Nezhoda was diagnosed with lung cancer in September after smoking for 30 years – but the chemotherapy treatment left holes on his lungs.

Nezhoda flew to Utah for an emergency surgery to treat his lungs, but medics said there was nothing more they could do for him, Rene said.

In a video, Rene said: ‘I’m telling you guys this because I know that you guys connected with my dad.

The ‘Storage Wars’ star Gunter Nezhoda (pictured right with his son Rene on Storage Wars) has died aged 67 after losing his battle with cancer , just six months after his diagnosis

My dad was one of the guys on Storage Wars that never really got any hate, people just loved him and being around him, including the crew.

‘Everybody loved working with my dad, so I appreciate the support.

‘A lot of people have been asking how my dad is doing and I just haven’t really talked about anything because we kept it private and we thought he was going to fully recover but unfortunately he didn’t.

‘He was 67 years old and all the love that you guys have shown him and support he really appreciated that.

‘And so hopefully he’s up there in heaven with my mom, dancing again with no more pain.’

Rene said Nezhoda’s son, Ricky, was with him when he passed away on Tuesday.

Gunter, who was born in Vienna and then lived in Frankfurt, Germany for ten years before moving to Las Vegas in 1990, starred in seven episodes of ‘Storage Wars’ from 2015-2019.

He was also a movie star and worked on Bass with the musicians Pat Travers, Leslie West, Michael Schenker, George Lynch, and Kevin Dubrow.

[ via ]

Continue Reading

Trending