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The 10 Most Successful Celebrity Brands



📷: Kylie Jenner

Being a celebrity, you don’t exactly need an additional business as a financial safety net. Still, many stars choose to star their own fashion, beauty, fragrance or appliance brands. But what celebrities have the most successful brands on the market? Celeb founded scents and makeup brands are the way of the future — here’s who’s slaying the game today.

1. Kim Kardashian

It’s safe to say that multiple Kardashians and Jenners will be on our roundup. First, let’s start with the mogul herself, Kim. Kim started Skims, and her role model is Elizabeth Taylor, who is a glam queen of Hollywood as well as a female entrepreneur herself. With KKW Beauty and shape-wear brand Skims, Kim K has skyrocketed to retail success, and has even expanded to the work from home market with her luxurious looking loungewear.


2. Kylie Jenner

Everyone remembers that famous article where Kylie was outed as a “self-made billionaire” and most of that is due to Kylie Cosmetics. She recently sold a majority stake of the brand to Coty, which is a big reason why. Kylie launched Kylie Cosmetics at the age of 17 in 2015. For the first batch, she sold out of a whopping 15,000 lip kits in under an hour, which crashed her site! Now she has a YouTube show called “Inside Kylie Cosmetics” where she shares her love for makeup. She’s also certainly capitalized on her social media, and Kylie Skin launched a couple years back.

3. Iman

Legendary Black supermodel Iman invented her line of makeup because nothing would suit her skin-tone. In the early 90s, she launched Iman Cosmetics, which paved the way for Fenty and other inclusive beauty brands. This was the first of its kind for WOC, and the brand was about diversity more than wanting to become a beauty mogul. Then, she debuted her HSN clothing and accessories line, which was wildly popular back in 2007. By 2019, Iman Cosmetics had become a business that raked in $25 million.


4.  Gwyneth Paltrow

Of course, Gwyneth Paltrow has been a favorite actress of many for years, and it’s no doubt that talent runs in her blood. However, that talent also expands to the worlds of wellness, which is why her brand Goop is so popular. It might be more expensive that other celebrity brands, but also has the science to back it, and Paltrow has become a holistic trendsetter around the world for her precious products that “you can’t get at a lower price point.” From clean beauty to skincare and vibrators, you’ll want everything you scroll through on the Goop site.


5. Jessica Simpson

From high heels to underwear, Jessica Simpson branded looks are something we would be proud to wear. A key focus that’s helped made Simpson’s brand so popular is her size inclusivity. As she told “Sunday Morning” on CBS, “If I make a shirt, I’m gonna make sure every size is available. Because I have been every size, trust me.”Her brand is Jessica Simpson Style (it also includes fragrances) and since launching back in 2005, it’s raked in quite a bit of cash. In fact, the annual sales are over $1 billion, and now they’re expanding to home good in various department and ex-commerce stores.


6. Jessica Alba

Another Jessica has faced quite a bit of success beyond acting in Hollywood, and that’s Ms. Alba, who runs The Honest Company. Co-founded with 3 partners in 2011, The Honest Company shared diapers and baby products that were clean, chemical-free, and only had healthy components. As a mom herself, these products were a priority, and now, the business has expanded to clean skincare and beauty.  In 2015, it was declared that the brand was worth $1.7 billion, and that number has only climbed since then.

7. Elizabeth Taylor

Liz Taylor is a major inspiration for all modern celebrities, and was a revolutionary in terms of celeb-founded businesses. In 1987, her first perfume was launched (Passion) and 4 years later, she launched her second one called White Diamonds, which became a best-seller and had a now-iconic TV commercial, starring the glamorous goddess of mystery herself. Her fragrance empire served as a template for many other stars, as we can see today.


8. Rihanna

Rihanna is one of the only stars to effectively penetrate the beauty and fashion world without being a fad. Not unlike Iman, she focuses on color diversity and inclusivity in her skincare lines, and her lingerie brand Savage X Fenty similarly prioritizes size inclusivity. Within Fenty Beauty’s first year of business, it exceeded $500 million in sales for Rihanna, who happens to be the next wealthiest entertainer after Oprah Winfrey.  The singer is also the first black woman to be in charge of a luxury fashion house, which also goes by the name of Fenty.

9. Kate Hudson

We don’t think athleisure will ever go out of style, and unlike Goop, Kate Hudson is all about bringing that ever-popular genre of comfy fitness-wear to women at an affordable price point with her brand Fabletics. She wasn’t impressed with the triple digit yoga pants on the market back in 2017, and hence, Fabletics was founded. The line features bright and relaxed looks, and earned a valuation of approximately $5 billion in 2021.


10. Kanye West

Kanye’s celeb brand isn’t exactly known as being accessible, but people flock to it because of that exclusive vibe. The Air Yeezy 1s, specifically, have set a new world record when it comes to how much a sneaker costs. At auction, a single pair went for a whopping $1.8 million. His Yeezy partnership with Nike and Adidas have earned billions, and even the matching fashion line has a solid reputation with stars and fashionistas alike. As Kanye puts it himself, they’re the “Lamborghini of shoes.”


Keira Knightley Ponders a Swashbuckling Comeback in the Next Pirates of the Caribbean Installment




In a recent interview with Collider,Knightley was asked about the possibility of reprising her role as Elizabeth Swann in the upcoming “Pirates of the Caribbean” films. She responded by saying that she has not yet been approached about the project, but would definitely consider it if the opportunity arises.

“I don’t know if it’s happening,” Knightley said. “I haven’t heard anything about it. But, you know, I would always be open to the idea of revisiting Elizabeth Swann. It was a huge part of my life and career, and I’m very fond of the character.”

Knightley first appeared as Elizabeth Swann in the original “Pirates of the Caribbean: The Curse of the Black Pearl” in 2003. She continued to play the character in the following two sequels, “Dead Man’s Chest” and “At World’s End,” before sitting out the fourth installment, “On Stranger Tides.”

While Knightley’s character was not present in “On Stranger Tides,” the film still managed to gross over $1 billion worldwide. The most recent entry in the franchise, “Dead Men Tell No Tales,” was released in 2017 and also went on to earn over $794 million globally.

It remains to be seen what the future holds for the “Pirates of the Caribbean” franchise, which has seen its fair share of ups and downs in recent years. Johnny Depp, who played the lead role of Captain Jack Sparrow, was dropped from the series following allegations of domestic abuse. The studio has since announced that it is planning to reboot the franchise with a new cast and crew.

Despite the uncertainty surrounding the future of the franchise, Knightley’s potential return to the series would undoubtedly be a welcome sight for fans. Her portrayal of Elizabeth Swann was a key factor in the success of the early “Pirates of the Caribbean” films, and her absence from the later entries was felt by many.

Knightley has remained busy in the years since her last “Pirates” film, taking on a variety of roles in both independent and big-budget productions. She has been nominated for two Academy Awards for her performances in “Pride & Prejudice” and “The Imitation Game,” and has also appeared in films such as “Atonement,” “Anna Karenina,” and “The Nutcracker and the Four Realms.”

Whether or not Knightley ultimately returns to the “Pirates of the Caribbean” franchise, her fans can look forward to seeing her in a variety of upcoming projects. She is set to star in the upcoming biographical drama “Silent Night,” as well as the action thriller “The Essex Serpent

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Willow Smith Says She & Brother Jaden Felt “Shunned” By Black Community




Willow Smith has made a huge revelation.

The singer has revealed on ‘Red Table Talkthat she and he brother Jaden felt “shunned” by the black community growing.

Her words below:

“With the African American community, I kind of felt like me and Jaden were shunned a little bit.”

Willow then went on to describe her and her brother’s unconventional presentations as a reason saying:

“We’re not gonna take pride in them because they’re too different. They’re too weird.”

Both she and Jaden began adopting more of an androgynous approach to their presentations in the early 2010s.

Their mom, Jada Pinkett Smith, then recalled the “firestorm” that occurred when Willow cut her hair.

To watch the latest episode of ‘Red Table Talk,’ click here.

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Jaden Smith Turns Heads in New Louis Vuitton Commercial




Jaden Smith has long marched to the beat of his own drum.

And it’s a trajectory that continues in his starring role in Louis Vuitton’s latest commercial.

Smith rocks the LV Mansion line by Louis Vuitton, which reveals a gothic influence in the form of an ankle boot, and a loafer.

Check it all out after the jump…

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